We build Meta ad campaigns that generate leads, sales, and customers. Facebook and Instagram ads that track revenue, not just likes and shares.
Facebook and Instagram ads offer something Google Ads cannot: the ability to put your offer in front of people who don't yet know they need you. While Google captures existing search demand, Meta creates demand by targeting users based on demographics, interests, behaviours, and lookalike profiles.
For Melbourne businesses, this is powerful. You can target homeowners in specific suburbs. Parents with children of certain ages. People who recently engaged with competitor pages. Users who visited your website but didn't convert. The granularity of Meta's targeting is unmatched.
But Meta advertising has changed significantly. Privacy updates like iOS 14.5 reduced tracking capabilities. Costs have increased as more businesses compete for attention. The platform's AI has become more sophisticated, but it requires proper setup and data to work effectively.
This is why professional management matters. Campaigns need conversion-optimised setups, not just traffic campaigns. Creative needs to stop the scroll in a fraction of a second. Landing pages need to convert mobile visitors who are easily distracted. And tracking needs to account for the complex customer journey across devices.
We build Meta campaigns that work in the current environment. We use Advantage+ shopping campaigns for e-commerce. We implement the Conversions API alongside the Pixel for better tracking. We test creative aggressively. And we optimise for actual revenue, not vanity metrics like impressions or engagement.
Different business goals require different campaign types. We select and optimise the right approach for your specific situation—whether that's filling your pipeline with qualified leads or driving direct e-commerce sales.
Native lead forms and landing page campaigns designed to capture prospect information. We target by demographics, interests, and behaviours to find people most likely to need your service. Ideal for service businesses, clinics, and B2B companies.
Campaigns targeting people who visited your website, engaged with your content, or interacted with previous ads. Retargeting keeps your brand top-of-mind and brings back prospects who weren't ready to convert on their first visit.
Campaigns targeting users similar to your best customers. We upload your customer list and Meta finds lookalikes based on behaviours, interests, and demographics. Highly effective for scaling once we've identified winning creative and offers.
Campaigns optimised for specific actions—purchases, bookings, or sign-ups. We use Meta's conversion API and pixel to feed the algorithm data on who actually converts, allowing it to find more people like them.
We analyse your audience, competitors, and offer to develop a campaign strategy. What creative angles will resonate? Which targeting approach makes sense? What's the right budget allocation?
We implement the Meta Pixel, Conversions API, and event tracking. Proper tracking is essential—without it, the algorithm can't optimise and you can't measure results accurately.
We develop multiple creative concepts—images, videos, and copy variations. On Meta, creative is the variable that drives performance. We test aggressively and let data pick winners.
We build campaigns with proper structure, audiences, and budgets. Campaigns enter the learning phase where Meta's algorithm tests and optimises. We monitor closely and make adjustments.
Once we identify winning creative and audiences, we scale spend gradually while maintaining performance. Scaling too fast breaks campaigns; we increase budget methodically.
Comprehensive campaign planning including audience research, competitive analysis, and creative direction tailored to your business goals.
Professional setup of campaigns, ad sets, and ads following Meta best practices. Proper structure from day one.
Implementation of Meta Pixel and Conversions API for accurate tracking and optimisation. Essential for iOS 14.5+ world.
Copywriting and creative direction for ads. We develop multiple concepts and test systematically to find winners.
Deep research into who your customers are and how to reach them on Meta. Interest targeting, behaviour targeting, and lookalike development.
Continuous testing of creative, audiences, and messaging. We let data decide what works, not assumptions.
Regular monitoring and adjustments to improve performance. Budget reallocation, audience refinement, and creative refresh.
Clear reports on spend, impressions, clicks, conversions, cost per lead, and return on ad spend. Real-time dashboard access.
Yes, Facebook and Instagram ads remain highly effective for Melbourne businesses when done correctly. While costs have increased and targeting has become more complex due to privacy changes, Meta's AI has improved significantly. The key is proper campaign structure, compelling creative, and conversion-optimised landing pages. Businesses that adapt to the new environment continue to see excellent returns.
Google Ads capture existing demand—people actively searching for your service. Facebook Ads create demand by showing your offer to people who match your ideal customer profile but aren't actively searching. Google is better for high-intent services; Facebook excels at awareness, lead generation, and visual products. Most businesses benefit from using both platforms strategically.
Cost per lead varies widely by industry and offer. Melbourne businesses typically see $15-$80 per lead depending on competition and targeting. The key metric is cost per acquisition and return on ad spend. A $50 lead that converts at 20% into a $2,000 sale is excellent; a $10 lead that never converts is expensive. We optimise for your actual business outcomes.
Authentic, user-generated-style content outperforms polished advertising. Video under 30 seconds works well for stopping the scroll. Images should be visually striking without looking like stock photos. We test multiple creative concepts and let the data determine winners. The best creative looks like organic content, not an ad.
We implement the Meta Pixel on your website to track page views, events, and conversions. For lead generation, we track form submissions and integrate with your CRM to follow leads through to revenue. For e-commerce, we track purchase values directly. We also use UTM parameters and attribution modeling to understand the full customer journey.
Lead forms work well for simple offers and lower-cost services—they reduce friction and increase volume. Website traffic works better for higher-consideration purchases where prospects need more information. We often test both and let performance data guide the strategy. The right choice depends on your sales process and customer journey.
Lookalike audiences are Meta's way of finding people similar to your existing customers or leads. You upload a customer list, and Meta finds users with similar behaviours and interests. They're highly effective once you have at least 1,000 customer records. We use lookalikes for scaling campaigns that have proven successful with interest-based targeting.
The learning phase typically takes 3-7 days per ad set as Meta's algorithm figures out who responds to your ads. Initial optimisation takes 2-4 weeks as we test audiences, creative, and messaging. By week 4-6, campaigns usually stabilise with consistent cost-per-lead metrics. Unlike Google, Facebook requires more patience during the initial learning period.
We handle everything from strategy to execution including copywriting and basic image editing. For video and photography, we can work with your existing assets or recommend creators. We always start by reviewing what you have—often existing customer photos, testimonials, and product shots make the best ads. Authentic beats polished on Meta.
No. We operate on 30-day terms. You can pause or cancel anytime with 30 days' notice. We believe in earning your business through results, not legal obligations. This keeps us accountable and ensures we're constantly optimising to deliver value that makes you want to continue.
Get Started
No lock-in contracts. No fluff. Just a straight conversation about your growth targets and whether we can hit them.