Generating BIG Results FAST: Top 6 Digital Marketing Tactics
Show me a person who says they don’t like quick wins and I’ll show you a liar. Whether your business is floundering due to a pandemic or you’re simply keen to boost your sales fast, there are several digital marketing tactics that can help you generate BIG results FAST when executed correctly. In this article […]
5 lead magnets to get your content marketing started
Lead magnets are content offers that a business/service provides in exchange for a lead’s contact details. For a consumer, lead magnets are a form of information that they are looking for in their research for a product/service. For a marketer, lead magnets are the resource to attract prospects and convert them from visitors to leads. […]
5 Facebook Ad Creatives To Inspire
Your Facebook ad creative will make or break the performance of your ad. Whatever ad format you end up using, it will be the image or video that will be taking up the majority of users’ screens. Just because it’s easy to set up an ad on the platform doesn’t mean you can just put […]
Facebook Ads Optimisation: Set it up for Success
We all know that doing Facebook ads is a quick and relatively inexpensive way to promote your business. With your Facebook ad campaign, you will instantly reach 1.95 billion users. This is why 30 million advertisers are using Facebook as part of their marketing strategy. Though it’s easy to advertise, simply putting an ad up […]
The 5 Marketing Metrics You Should Always Measure
Everyday we look at leads generated, channel performance, conversion rates, website traffic, social media engagement and many such marketing metrics. While these are great metrics to assess your immediate campaign performance by, I bet you that they may not be the metrics of interest for your executive leadership. Senior leadership in any organisation expects […]
Going For Gold: The Marketing Funnel Redefined
What are Funnels? As an entrepreneur, it’s hard enough managing the day to day operations of your business without even thinking about how you should market it and keep new sales coming in. Where do you begin? Well, funnels are usually the solution. Funnels aren’t a new concept, especially to marketers. A funnel is […]
CONVERT YOUR TRAFFIC TO CUSTOMERS IN 5 STEPS!
You have received budget for a fantastic paid media plan. Adwords is setup and running. Facebook Ads are driving page visits. Even Linkedin posts are driving click-throughs! You’ve increased traffic and maybe even the lead conversions with a fantastic lead magnet. So now what? Content Marketing – Done! Digital Marketing – Check! KPIs met – Yes! […]
PAID TRAFFIC AS A SYSTEM: HOW TO TURN COLD TRAFFIC INTO HOT LEADS
Paid traffic is one of the most utilised channels for driving leads and sales to any business. An effective paid traffic system is made up of multiple campaigns that work together to acquire leads and sales for your business, all of which will first travel through a funnel. THE THREE CORE STAGES There are three core stages […]
What Should I Be Paying Per Lead?
As an agency that specialises in generating leads for businesses, a key question we ask of prospects and new clients is “how much can you afford to pay to acquire a lead?” Nine times out of ten they won’t know the answer, and more often than not they’ll say “can’t you tell us that?”. The […]
Your guide to increasing campaign conversions
Conversion Rate Optimisation (CRO) is the process of optimising landing pages and sponsored search ads in order to increase the conversion of visitors to leads on your website. CRO is not about increasing traffic or developing better offers, but rather, it is about improving on-site decision making. The first step in building an effective CRO […]