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CRO/Marketing

Your guide to increasing campaign conversions

Conversion Rate Optimisation (CRO) is the process of optimising  landing pages and sponsored search ads in order to increase the conversion of visitors to leads on your website. CRO is not about increasing traffic or developing better offers, but rather, it is about improving on-site decision making. The first step in building an effective CRO […]

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By Sowmya Shankar
February 5, 2020

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