CONVERT YOUR TRAFFIC TO CUSTOMERS IN 5 STEPS!
You have received budget for a fantastic paid media plan. Adwords is setup and running. Facebook Ads are driving page visits. Even Linkedin posts are driving click-throughs! You’ve increased traffic and maybe even the lead conversions with a fantastic lead magnet. So now what? Content Marketing – Done! Digital Marketing – Check! KPIs met – Yes! […]
PAID TRAFFIC AS A SYSTEM: HOW TO TURN COLD TRAFFIC INTO HOT LEADS
Paid traffic is one of the most utilised channels for driving leads and sales to any business. An effective paid traffic system is made up of multiple campaigns that work together to acquire leads and sales for your business, all of which will first travel through a funnel. THE THREE CORE STAGES There are three core stages […]
What Should I Be Paying Per Lead?
As an agency that specialises in generating leads for businesses, a key question we ask of prospects and new clients is “how much can you afford to pay to acquire a lead?” Nine times out of ten they won’t know the answer, and more often than not they’ll say “can’t you tell us that?”. The […]
Your guide to increasing campaign conversions
Conversion Rate Optimisation (CRO) is the process of optimising landing pages and sponsored search ads in order to increase the conversion of visitors to leads on your website. CRO is not about increasing traffic or developing better offers, but rather, it is about improving on-site decision making. The first step in building an effective CRO […]
CLEVER TIPS FOR WRITING GREAT ADWORDS ADS
Over the course of the last decade, Google’s Pay-Per-Click service has made it simpler than ever for small businesses to expand their digital profiles. When it comes to the world of online advertising, Google AdWords is the undisputed king. AdWords helps companies enhance their marketing reach, track down likely consumers and generate scores of invaluable […]
GETTING TRACTION WITH FACEBOOK ADS:
TWO SIMPLE CAMPAIGN BLUEPRINTS TO GENERATE YOUR FIRST 100 CONVERSIONS Getting started with Facebook Ads can be really tough. I still remember the struggles that I had trying to get consistent ROI from campaigns in the early days. After many thousands of dollars of ad spend and countless tests, I eventually realised the main reason […]
THE LEAD MAGNET I BUILT WHEN I WAS 4
AND A COMPLETE GUIDE TO BUILDING LEAD MAGNETS (FOR GROWN UPS) You probably won’t believe me, but I built my first lead magnet when I was 4 years old. I was in preschool, and I’d developed a crush on a girl named Renee who I thought was the coolest and prettiest girl in our whole […]
HOW TO CONDUCT A COMPREHENSIVE LOCAL SEO AUDIT IN 10 STEPS
Organic traffic to your website continues to be important today. Not only does it widen your audience pool, funneling through customers in the neighborhood can improve conversions considerably. That is why it is important to do a comprehensive local SEO audit to analyse and discover what needs to be done to improve trust in your […]
FACEBOOK ADS CAMPAIGN CHECKLIST FOR YOUR BUSINESS
Are you starting a Facebook ads campaign to take your business’ online presence to the next level? No need to flounder around, lost on what to do. This checklist will help you streamline the whole process. Test and measure your effectiveness through these guidelines. Even Google knows to advertise on Facebook This checklist is subdivided […]
NEW & IMPROVED ADWORDS QUALITY SCORE: WHAT YOU NEED TO KNOW
In May of this year, Google released a new update on Adwords’ quality score reporting. This update allows advertisers to finally get some historical quality score data in Adwords. Seven new quality score reporting fields have been added that will provide much more visibility. Four of these show the last known score in the selected date range […]