Facebook Ads Optimisation: Set it up for Success
We all know that doing Facebook ads is a quick and relatively inexpensive way to promote your business. With your Facebook ad campaign, you will instantly reach 1.95 billion users. This is why 30 million advertisers are using Facebook as part of their marketing strategy. Though it’s easy to advertise, simply putting an ad up […]
The 5 Marketing Metrics You Should Always Measure
Everyday we look at leads generated, channel performance, conversion rates, website traffic, social media engagement and many such marketing metrics. While these are great metrics to assess your immediate campaign performance by, I bet you that they may not be the metrics of interest for your executive leadership. Senior leadership in any organisation expects […]
Going For Gold: The Marketing Funnel Redefined
What are Funnels? As an entrepreneur, it’s hard enough managing the day to day operations of your business without even thinking about how you should market it and keep new sales coming in. Where do you begin? Well, funnels are usually the solution. Funnels aren’t a new concept, especially to marketers. A funnel is […]
CONVERT YOUR TRAFFIC TO CUSTOMERS IN 5 STEPS!
You have received budget for a fantastic paid media plan. Adwords is setup and running. Facebook Ads are driving page visits. Even Linkedin posts are driving click-throughs! You’ve increased traffic and maybe even the lead conversions with a fantastic lead magnet. So now what? Content Marketing – Done! Digital Marketing – Check! KPIs met – Yes! […]
PAID TRAFFIC AS A SYSTEM: HOW TO TURN COLD TRAFFIC INTO HOT LEADS
Paid traffic is one of the most utilised channels for driving leads and sales to any business. An effective paid traffic system is made up of multiple campaigns that work together to acquire leads and sales for your business, all of which will first travel through a funnel. THE THREE CORE STAGES There are three core stages […]
What Should I Be Paying Per Lead?
As an agency that specialises in generating leads for businesses, a key question we ask of prospects and new clients is “how much can you afford to pay to acquire a lead?” Nine times out of ten they won’t know the answer, and more often than not they’ll say “can’t you tell us that?”. The […]
Your guide to increasing campaign conversions
Conversion Rate Optimisation (CRO) is the process of optimising landing pages and sponsored search ads in order to increase the conversion of visitors to leads on your website. CRO is not about increasing traffic or developing better offers, but rather, it is about improving on-site decision making. The first step in building an effective CRO […]
THE LEAD MAGNET I BUILT WHEN I WAS 4
AND A COMPLETE GUIDE TO BUILDING LEAD MAGNETS (FOR GROWN UPS) You probably won’t believe me, but I built my first lead magnet when I was 4 years old. I was in preschool, and I’d developed a crush on a girl named Renee who I thought was the coolest and prettiest girl in our whole […]
HOW TO CONDUCT A COMPREHENSIVE LOCAL SEO AUDIT IN 10 STEPS
Organic traffic to your website continues to be important today. Not only does it widen your audience pool, funneling through customers in the neighborhood can improve conversions considerably. That is why it is important to do a comprehensive local SEO audit to analyse and discover what needs to be done to improve trust in your […]
ACHIEVING SEO MASTERY : YOUR GUIDE TO KEYWORD RESEARCH
The SEO world today talks about content and social signals pinpointing that the groundwork of SEO is keyword research. Keywords are relevant words and phrases that discuss the topic of a web page, a business, a product or services offered by a website. Each web page matches the keyword or a keyword phrase targeting your audience. This […]