5 Effective Facebook Ad Strategies for 2020
Over the years, millions of businesses have started using social media platforms to market their products and services. Since the Covid-19 pandemic was declared, people’s daily activities and work lives have shifted online, further validating the use of social media marketing strategies. If you are thinking of starting a social media marketing campaign for your […]
Facebook for Achieving Success [Infographic]
Facebook is a really powerful tool for marketing when utilised properly. Numerous users and businesses are on the platform making it easier to tap into them. Facebook for business also makes it easier for marketers to advertise as set up is fairly easy. With its smart placements, powerful filters, and specific targeting, there’s really a […]
Top 6 SEO Tools for Beginners
SEO tools help you improve and streamline your SEO strategy. With the right tools, you can improve your ranking on SERPs (search engine result pages) and increase traffic to your web page. SEO tools make your strategy more efficient. Gone are the days you had to pay an SEO professional thousands of dollars to improve […]
How to Do Keyword Research for SEO
Carrying out keyword research allows you to find the right keywords to draw people to your website. Sadly, 92.42% of keywords get ten or less monthly searches. Very few people know how to use keywords to generate website traffic. Website traffic allows you to make sales, generate leads, and give your brand some much-needed exposure. Keywords should […]
Generating BIG Results FAST: Top 6 Digital Marketing Tactics
Show me a person who says they don’t like quick wins and I’ll show you a liar. Whether your business is floundering due to a pandemic or you’re simply keen to boost your sales fast, there are several digital marketing tactics that can help you generate BIG results FAST when executed correctly. In this article […]
5 lead magnets to get your content marketing started
Lead magnets are content offers that a business/service provides in exchange for a lead’s contact details. For a consumer, lead magnets are a form of information that they are looking for in their research for a product/service. For a marketer, lead magnets are the resource to attract prospects and convert them from visitors to leads. […]
5 Facebook Ad Creatives To Inspire
Your Facebook ad creative will make or break the performance of your ad. Whatever ad format you end up using, it will be the image or video that will be taking up the majority of users’ screens. Just because it’s easy to set up an ad on the platform doesn’t mean you can just put […]
Facebook Ads Optimisation: Set it up for Success
We all know that doing Facebook ads is a quick and relatively inexpensive way to promote your business. With your Facebook ad campaign, you will instantly reach 1.95 billion users. This is why 30 million advertisers are using Facebook as part of their marketing strategy. Though it’s easy to advertise, simply putting an ad up […]
The 5 Marketing Metrics You Should Always Measure
Everyday we look at leads generated, channel performance, conversion rates, website traffic, social media engagement and many such marketing metrics. While these are great metrics to assess your immediate campaign performance by, I bet you that they may not be the metrics of interest for your executive leadership. Senior leadership in any organisation expects […]
Going For Gold: The Marketing Funnel Redefined
What are Funnels? As an entrepreneur, it’s hard enough managing the day to day operations of your business without even thinking about how you should market it and keep new sales coming in. Where do you begin? Well, funnels are usually the solution. Funnels aren’t a new concept, especially to marketers. A funnel is […]