Over the course of the last decade, Google’s Pay-Per-Click service has made it simpler than ever for small businesses to expand their digital profiles. When it comes to the world of online advertising, Google AdWords is the undisputed king. AdWords helps companies enhance their marketing reach, track down likely consumers and generate scores of invaluable […]

If you’re an adwords manager or a business owner running your own account, you’ve probably already set your major KPIs and goals to be tracked such as conversions, sales, return on investment, return on ad spend and cost per conversion. But before going into your macro goals, you need to understand and master one of the major factors that affects your […]