Facebook Ads Optimisation: Set it up for Success
We all know that doing Facebook ads is a quick and relatively inexpensive way to promote your business. With your Facebook ad campaign, you will instantly reach 1.95 billion users. This is why 30 million advertisers are using Facebook as part of their marketing strategy. Though it’s easy to advertise, simply putting an ad up […]
5 marketing automation features you’ll love
Marketing automation has been the talk of the digital marketing world for a few years now. You may have been considering implementing it for your business. However the cost and benefits analysis of marketing automation may have been holding you back. Here’s a rundown of 5 marketing automation features that will want you to jump […]
The 5 Marketing Metrics You Should Always Measure
Everyday we look at leads generated, channel performance, conversion rates, website traffic, social media engagement and many such marketing metrics. While these are great metrics to assess your immediate campaign performance by, I bet you that they may not be the metrics of interest for your executive leadership. Senior leadership in any organisation expects […]
Facebook Ad Types to Best Match Your Objective
Before we get deeper into the topic of Facebook ads, it’s essential to know and understand the different types available upon creation. As mentioned on our Facebook Ads Ultimate Guide: Master It In No Time there are 8 types and formats. Knowing and diving deeper on these different Facebook ad types will help you discover […]
Going For Gold: The Marketing Funnel Redefined
What are Funnels? As an entrepreneur, it’s hard enough managing the day to day operations of your business without even thinking about how you should market it and keep new sales coming in. Where do you begin? Well, funnels are usually the solution. Funnels aren’t a new concept, especially to marketers. A funnel is […]
How to Create Killer Facebook Ads
Not that long ago, it was only ad agencies and marketing departments who had the access and resources required to publish ads in front of a large audience. Nowadays, all you need is a Facebook page and a credit card and you can get your ads in front of thousands or even millions of people! […]
CONVERT YOUR TRAFFIC TO CUSTOMERS IN 5 STEPS!
You have received budget for a fantastic paid media plan. Adwords is setup and running. Facebook Ads are driving page visits. Even Linkedin posts are driving click-throughs! You’ve increased traffic and maybe even the lead conversions with a fantastic lead magnet. So now what? Content Marketing – Done! Digital Marketing – Check! KPIs met – Yes! […]
PAID TRAFFIC AS A SYSTEM: HOW TO TURN COLD TRAFFIC INTO HOT LEADS
Paid traffic is one of the most utilised channels for driving leads and sales to any business. An effective paid traffic system is made up of multiple campaigns that work together to acquire leads and sales for your business, all of which will first travel through a funnel. THE THREE CORE STAGES There are three core stages […]