New Google Ads Updates
When Google Ads was first introduced as Google AdWords in the year 2000, it was the coolest advertising platform of the decade. Even though it had 350 advertisers to begin with and a small reach (not many people had access to the internet), it showed a lot of promise. Fast forward to 2020, the platform […]
5 Things you didn’t know that Google Ads can do
Google Ads is packed with several features to help you make the most of your online marketing efforts. About 90% of consumers make their purchase decisions based on Ads. For this reason, entrepreneurs, companies, and organisations use Google Ads to improve their ranking and influence shoppers. Sadly, Google Ads can be frustrating for beginners. Without the right […]
How to create effective Google Ads
So you have started a Google AdWords campaign to supplement your Search engine optimization. Great. But so have your competitors. 65% of small and medium-sized companies currently have a Google Ad campaign running. Google AdWords campaign is a great way to generate leads and sales, but it can be expensive. So how do you ensure that your Ad camping […]
Get in the Game with Google Ads
Is your Search engine optimization strategy working for your business? You can supplement your SEO strategy with Google ads. Digital marketing is no longer a niche platform. Thousands of businesses, companies, and organizations have taken to using Google to advertise their brands. You can use the largest search engine to bring more customers to your business. The first result […]
5 Effective Facebook Ad Strategies for 2020
Over the years, millions of businesses have started using social media platforms to market their products and services. Since the Covid-19 pandemic was declared, people’s daily activities and work lives have shifted online, further validating the use of social media marketing strategies. If you are thinking of starting a social media marketing campaign for your […]
Facebook for Achieving Success [Infographic]
Facebook is a really powerful tool for marketing when utilised properly. Numerous users and businesses are on the platform making it easier to tap into them. Facebook for business also makes it easier for marketers to advertise as set up is fairly easy. With its smart placements, powerful filters, and specific targeting, there’s really a […]
Top 6 SEO Tools for Beginners
SEO tools help you improve and streamline your SEO strategy. With the right tools, you can improve your ranking on SERPs (search engine result pages) and increase traffic to your web page. SEO tools make your strategy more efficient. Gone are the days you had to pay an SEO professional thousands of dollars to improve […]
How to Do Keyword Research for SEO
Carrying out keyword research allows you to find the right keywords to draw people to your website. Sadly, 92.42% of keywords get ten or less monthly searches. Very few people know how to use keywords to generate website traffic. Website traffic allows you to make sales, generate leads, and give your brand some much-needed exposure. Keywords should […]