Top 6 SEO Tools for Beginners

SEO tools help you improve and streamline your SEO strategy. With the right tools, you can improve your ranking on SERPs (search engine result pages) and increase traffic to your web page. SEO tools make your strategy more efficient.

Gone are the days you had to pay an SEO professional thousands of dollars to improve your ranking. Now you can do it by yourself, even if you are starting your content creation journey.

SEO tools provide a training ground for beginners. There are numerous free, fast, and easy to use SEO tools to help a beginner such as yourself. Once you learn the basics, you can move to more advanced tools.

Why are SEO tools important?

Here are a few statistics to help you understand why you should use SEO tools. The first five organic results on google receive 67.60% of clicks, while only  0.78% of google searches lead to page two results. What does this mean for your blog or business website?

Simply put, your website will not accumulate the required traffic without the proper SEO strategy to boost your rankings. This is where SEO tools come in. They can help boost your ranking and keep you ahead of your competitors. SEO tools give you a chance to:

  • Understand your competitor’s SEO strategy and improve yours
  • Identify backlinking opportunities to help drive traffic to your site
  • Identify keyword opportunities with medium or low competition
  • Identify keyword variations
  • Identify high-converting keywords
  • Track your SEO performance

SEO tools for beginners

Below is a list of tools that are great for beginners due to their ease of use and benefits.

1.    Google Keyword Planner

Google keyword planner is a powerful tool that helps you find keywords related to your business. It is free. All you need is a google ads account. Its primary purpose is to help with PPC, but it has other advantages as well. They include:

  • Discovering new keywords
  • Discovering search volume trends
  • Projecting performance forecasts for keywords based on your budget and average bid prices.
  • Narrowing down keyword results based on your geographic location, language, and date ranges.
  • Filtering results by average monthly searches, competition level, organic impressions, ad impressions, and suggested bids.

With Google keyword planner, you can monitor keyword trends and keep your content relevant.

2.    Ubersuggest

This tool offers a bit more than Google keyword planner. You can use it to find long-tail keywords and reverse engineer your competitor’s SEO strategy. Let us face it, understanding your competitor’s SEO strategy, can help you outdo them. With Ubersuggest you can:

  1. Identify the number of keywords domain ranks for in Google.
  2. See your competitor’s organic monthly traffic.
  3. See their domain score. This is the overall strength of the linking website.
  4. Identify backlinks. These are the number of incoming links to the website.
  5. Identify whether the link is text or image-based.
  6. Identify the anchor text of the link.

Ubersuggest provides you with this data and more to help you secure the same links and drive in more traffic.

3. SEMrush

SEMrush is a versatile tool that helps you run SEO, pay-per-click (PPC), social media, and content marketing campaigns. You can use it to identify keywords opportunities for your content and audit your on-page SEO to optimize it for lead generation. Similarly to ubersuggest, it allows you to see the strategies your competitor is using to rank their websites.

But that is not all.

Semrush can analyze your website’s visibility and gives you tips on how to improve it. It runs a site audit to fix any SEO mistakes and track your ranking on SERPs for top keywords.

4. Moz

Moz is a popular SEO tool that is great for SEO beginners. It helps you carry out:

  • Keyword tracking
  • Ranking monitoring
  • On-page optimization
  • Link tracking.

In addition to that, you can run a site audit to identify and fix SEO errors as well as track fluctuations in your rankings.

With Moz, you get to explore over 50o million keywords and identify the backlinking profile of any site.

5. Ahrefs

Ahrefs is great for backlink analysis. It helps you: track backlinks, follow their development over time, and track your ranking on google and other search engines for keywords you want to rank for.

Ahrefs allows you to see your competitor’s search traffic through the Positions Explorer tool.

But best of all, it allows you to study what customers are searching for and learn from top-performing content.

Ahrefs lets you track your keyword ranking by geographic location and language and even lets you know how they perform on mobile devices.

6. Serpstat

Serpstat allows you to do organic keyword tracking, spy on your competitor’s keywords, perform SEO site audits, PPC analysis, backlink analysis, and much more.

Its features include:

  • Keyword Research
  • Advertising Analysis
  • Content Marketing Ideation
  • Reports & Infographics
  • Search Analytics
  • Market Intelligence
  • Rank Tracking
  • API
  • On-Page Audit
  • Competitor Research

You can use these features to improve your SEO campaign and get lasting results.

In conclusion

SEO tools are here to stay. With their numerous benefits, they can give you an advantage over your competitors. The SEO landscape is changing, so should your SEO strategy.

If you have experience with any of the above tools or would like to suggest an additional one, share your comments with us.