5 marketing automation features you’ll love

Marketing automation has been the talk of the digital marketing world for a few years now. You may have been considering implementing it for your business. However the cost and benefits analysis of marketing automation may have been holding you back. 

Here’s a rundown of 5 marketing automation features that will want you to jump onboard right away. 

Social scheduling

Social media is undoubtedly the most powerful tool for brand awareness. Using social media to grow your client base is a no-brainer. However with the growing number of social media services, it might be difficult to prioritise and manage the various tools. Ensuring you have constant engagement on all the platforms your business has a presence on might be difficult. 

Using a social media scheduler on your marketing automation platform will make this task seem easy. Use the scheduler to create, edit, schedule, publish and monitor content across all of your social media platforms. Connect your LinkedIn, Facebook, and Twitter accounts to a single sign-on and schedule posts to go live at the same time. 

Setup social listening feeds across all social media tools to monitor and engage with followers without leaving your marketing automation interface. With social listening feeds you can research keywords and hashtags, see what customers & followers are saying about your brand and even conduct competitor research. 


Forms

Forms on websites have become ubiquitous. We use forms as a way to get in touch with a company, get information regarding a product and even for government services. Convert your website traffic by providing valuable information to them and in return collect their contact information to grow your database. 

Simple forms with less fields to complete and a clear CTA have a higher chance of converting. Marketing automation platforms provide form templates that are easy to edit with drag and drop features. Use pop-up forms, standalone forms or embed forms on your website to capture leads and send them to your marketing automation database for lead nurture. 

Landing Pages

A landing page is a standalone web page, hosted on your website or a subdomain. More often a landing page is used to provide information regarding the referral content from where the visitor has arrived. Landing pages are designed with the intent of converting a visitor to a lead. You would achieve this by embedding a form on the landing page to capture the visitor’s details. In return for the contact information, you would provide the visitor with the information that they were looking for. 

Akin to website page development, landing pages also need to be designed and coded. Luckily, most marketing automation platforms provide pre-designed templates that you can install and use with ease. All you need to do is add content and embed the form. A novice marketer with no coding knowledge can easily set up a landing page by simply editing the content on the pre-built page and uploading a few images. 


Chatbot

Chat functionality on your website is a must. Chat features can be used to capture leads and for post-sales customer support. Live chat where a website visitor can talk with a real person is ideal. But not all businesses can afford an extended chat support team. This is where Chatbots come in handy. 

Most marketing automation platforms provide  Live chat and Chatbot features that can be easily setup and integrated with your website. Create a customised workflow for your Chatbot that captures requisite information from the visitor and assigns the lead to your sales or support team. You can set up logic-based workflows to capture leads, book meetings and answer specific queries.


Ads

Did you know that you can access all of your digital marketing ads from within a single platform, instead of logging on to different solutions and setting up the ads? Yes, you read that right. You no longer need to log on to Google Ads, Facebook Ads and Linkedin Ads, and set up ads on them individually. You also do not need to export the reports from each of these solutions and try to understand the performance between them flipping through different spreadsheets. 

Marketing automation platforms have the ability to integrate different ad platforms and post ads from within a single interface. This not only helps you keep track of which campaigns are running at the time but also helps you look at your business’s performance across all marketing spends on a single performance report. 


The above 5 features are just a few of the various advantages of marketing automation. If you’ve been using the above features on different stand-alone solutions (and paying for them), it might be time to consider implementing an all-in-one marketing automation solution.